A study of the relationship between private label products attributes and consumer attitude

au.identifier.bibno 0017-2584
au.identifier.callno Thesis 658.827 N712s 2004
dc.contributor.author Nilubon Soonthornsiri
dc.date.accessioned 2015-06-26T05:15:02Z
dc.date.available 2015-06-26T05:15:02Z
dc.date.issued 2004
dc.description Thesis (MBA) -- Assumption University, 2004.
dc.description Includes bibliography.
dc.format.extent 81 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/2342
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Brand name products
dc.subject.other Generic products
dc.title A study of the relationship between private label products attributes and consumer attitude en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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