The effect of restaurant attributes on customers' overall perception and return patronage :
a case study on Ebony Restaurant, Bangalore, India
The effect of restaurant attributes on customers' overall perception and return patronage : a case study on Ebony Restaurant, Bangalore, India
Assumption University. Martin de Tours School of Management and Economics
AU Journal of Management 4, 2 (July-December 2006), 32-41
The purpose of this article is to determine the effect of restaurant attributes on customers' overall perception and return patronage, and whether dining occasions affect return patronage in Ebony Restaurant, Bangalore (India). A sample survey method was used,. with a structured questionnaire as the research instrument, at Ebony restaurant Bangalore, (India). Datafi-om 400 guests, as respondents, was used for statistical analysis. Findings showed that there is a correlation between restaurant attributes and customers' overall perception. Results also indicated that there is a relationship between return patronage and restaurant attributes and dining occasions. Managerial implications are addressed and discussed.
Table of contents
In English ; only abstract in English.
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