The effect of restaurant attributes on customers' overall perception and return patronage :
a case study on Ebony Restaurant, Bangalore, India
The effect of restaurant attributes on customers' overall perception and return patronage :
a case study on Ebony Restaurant, Bangalore, India
au.identifier.bibno | 0021-0561 | |
au.link.externalLink | [Full Text](https://aujm.au.edu/index.php/aujm/article/view/70/55) | |
dc.contributor.author | Batra, Adarsh | |
dc.contributor.author | Ramapuram, Thresi Emmanuel, jt. auth. | |
dc.contributor.other | Assumption University. Martin de Tours School of Management and Economics | |
dc.date.accessioned | 2015-07-03T07:20:13Z | |
dc.date.available | 2015-07-03T07:20:13Z | |
dc.date.issued | 2006 | |
dc.description | In English ; only abstract in English. | |
dc.description.abstract | The purpose of this article is to determine the effect of restaurant attributes on customers' overall perception and return patronage, and whether dining occasions affect return patronage in Ebony Restaurant, Bangalore (India). A sample survey method was used,. with a structured questionnaire as the research instrument, at Ebony restaurant Bangalore, (India). Datafi-om 400 guests, as respondents, was used for statistical analysis. Findings showed that there is a correlation between restaurant attributes and customers' overall perception. Results also indicated that there is a relationship between return patronage and restaurant attributes and dining occasions. Managerial implications are addressed and discussed. | |
dc.format.mimetype | application/pdf | |
dc.identifier.citation | AU Journal of Management 4, 2 (July-December 2006), 32-41 | |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/12628 | |
dc.language.iso | eng | |
dc.publisher | Assumption University | |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
dc.subject | AU Journal of Management | |
dc.subject | AU Journal of Management -- 2006 | |
dc.subject.other | Assumption University -- Periodicals | |
dc.subject.other | Ebony Restaurant, Bangalore, India | |
dc.subject.other | Consumer satisfaction | |
dc.subject.other | Restaurants -- Marketing | |
dc.title | The effect of restaurant attributes on customers' overall perception and return patronage : | en_US |
dc.title | a case study on Ebony Restaurant, Bangalore, India | en_US |
dc.type | Text | |
mods.genre | Journal Article |
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