The relationship between consumers' perception of media credibility and purchase intention : a case study of the Bangkok Post Newspaper

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Publisher
Assumption University
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Issued Date
2008
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Thesis
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Edition
1st ed.
Language
eng
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application/pdf
No. of Pages/File Size
67 p. : ill. ; 30 cm. + 1 CD-ROM (4 3/4 in.)
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Thesis 658.834 R934r 2008
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Title
The relationship between consumers' perception of media credibility and purchase intention : a case study of the Bangkok Post Newspaper
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Author(s)
Ruj Vanasuntakul
Editor(s)
Advisor(s)
Patricia Arttachariya
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Abstract
Table of contents
Description
Thesis (M.B.A.)--Assumption University, 2008.
Includes bibliography.
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Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
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Subject(s)
Bangkok Post Newspaper
 Motivation research (Marketing)
 Consumers
Keyword(s)
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/2559
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