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2 Faculties
2.11 Graduate School of Business and Advanced Technology Management
Theses
The relationship between consumers' perception of media credibility and purchase intention : a case study of the Bangkok Post Newspaper
The relationship between consumers' perception of media credibility and purchase intention : a case study of the Bangkok Post Newspaper
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AU-Thesis-Fulltext-193593.pdf
(2.7 MB)
Files (Excerpt)
AU-Thesis-Abstract-193593.pdf
(903.46 KB)
Publisher
Assumption University
item.page.dcterms.publisher
Issued Date
2008
Copyright Date
Genre
Thesis
Series
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
67 p. : ill. ; 30 cm. + 1 CD-ROM (4 3/4 in.)
ISBN
ISSN
eISSN
DOI
item.page.dc.identifier
Access Rights
Access Status
Call number
Thesis 658.834 R934r 2008
Other identifier(s)
Copyright date
Physical location
Citation
Title
The relationship between consumers' perception of media credibility and purchase intention : a case study of the Bangkok Post Newspaper
Other title(s)
Author(s)
Ruj Vanasuntakul
Editor(s)
Advisor(s)
Patricia Arttachariya
item.page.ithesis.email.advisor
item.page.dc.contributor
Other Contributor(s)
Abstract
Table of contents
Description
Thesis (M.B.A.)--Assumption University, 2008.
Includes bibliography.
item.page.dcterms.description
Links
Sponsorship
Spatial coverage
item.page.dc.relation.ispartof
Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
item.page.dc.subject.classification
item.page.dc.subject.lcc
Subject(s)
Bangkok Post Newspaper
Motivation research (Marketing)
Consumers
Keyword(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
item.page.dc.terms.accessRights
item.page.dc.right.holder
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/2559
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Theses
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