Exploring the factors influencing an organisation in Thailand to adopt cloud computing platforms

Abstract

This research is aimed to explore the factors influencing organizations in Thailand to adopt to cloud computing platforms. The study was conducted utilizing the theory of planned behavior (attitude toward the behavior, subjective norms, perceived behavioral control) with an additional factor known as the perceived usefulness, perceived ease of use, and satisfaction to predict companies' intention to adopt to cloud. The research was conducted as a quantitative analysis with descriptive and inferential research with a sample size of 284 respondents who have had some experience with cloud computing services. The results of this research were analyzed using simple and multiple linear regression. The finding shows most of the variables have significantly influenced cloud adoption intention. Interestingly, technology impacts perceived usefulness, Perceived ease of use as well as satisfaction. There is a need for proper knowledge sharing, training for Thailand people to use cloud computing platforms.