A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China

dc.contributor.author Zhang, Yue
dc.contributor.author Sirion Chaipoopirutana
dc.date.accessioned 2018-08-23T01:46:09Z
dc.date.available 2018-08-23T01:46:09Z
dc.date.issued 2015-08
dc.description.abstract The propose of this study is to examine the effects of trust, customer satisfaction and attitude towards the website on customers’ revisit intentions and repurchase intentions towards Jingdong’s online shopping. The research model was tested with data from 420 of Jingdong’s customers in Nanjing, China. The author tested the hypotheses through simple regression analysis and multiple regression analysis based on the survey. Data were collected using convenience approach. Data collected from 420 valid respondents provided support for all hypotheses. The results show that trust, customer satisfaction and attitude towards the website have positive impacts on revisit intention and repurchase intention. Trust was positively related to customer satisfaction and attitude towards the website. This research suggests that online vendors should invest in methods that strengthen trust, customer satisfaction and attitude towards the website such as Jingdong should make an appropriate introduction of products and Jingdong should differentiate their products and services from other online business companies. en_US
dc.format.extent 16 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation The 5th Business, Economics and Communications International Conference, 2015 en_US
dc.identifier.uri https://repository.au.edu/handle/6623004553/21262
dc.language.iso eng en_US
dc.rights.holder Zhang, Yue en_US
dc.rights.holder Sirion Chaipoopirutana en_US
dc.subject Online shopping en_US
dc.subject Trust en_US
dc.subject Customer satisfaction en_US
dc.subject Attitude towards website en_US
dc.subject Revisit intention en_US
dc.subject Repurchase intention en_US
dc.subject China en_US
dc.title A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China en_US
dc.type Text en_US
mods.genre Proceeding Paper en_US
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