Strengthening employee's engagement in e-commerce business department through an ODI approach
Strengthening employee's engagement in e-commerce business department through an ODI approach
au.link.externalLink | [Full Text] (http://www.assumptionjournal.au.edu/index.php/abacjournal/article/view/3575/2184) | |
dc.contributor.author | Narachai Treetipbut | |
dc.contributor.author | Aloni, Rita | |
dc.date.accessioned | 2019-02-12T07:15:44Z | |
dc.date.available | 2019-02-12T07:15:44Z | |
dc.date.issued | 2018 | |
dc.description.abstract | This action research dissertation is aimed to enhance the level of employees’ engagement in a flux business environment that deals with e-Commerce business operations. As a start-up firm; the focal organization often experiences certain unalignments between executives and employees or even among employees themselves. This study is expected to add extra knowledge to an academic body; while, also enhancing business results via improved employee engagement. The paper aims to determine whether an existing engagement model could be re-applied to ecommerce where operation is highly dependable on the talent, commitment and creativity of the business’ personel. The study also compares levels of significance between pre-ODI and post-ODI that are concerned with “employee efficiency” and “organization performance”. Furthermore, ODI papers studying “employee engagement” in relation to the digital industry are still considered rare and limited. In conclusion, there are 3-major phases in this action research study; namely pre-ODI, ODI and Post-ODI. The research results shall elaborate whether there are significant changes in participant quantitative responses in a comparison between pre-ODI and post-ODI. | en_US |
dc.format.extent | 19 pages | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.identifier.citation | ABAC Journal Vol. 38 No.2 (July-December 2018), 114-132 | en_US |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/21791 | |
dc.language.iso | eng | en_US |
dc.publisher | Assumption University Press | en_US |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
dc.rights.holder | Assumption University | en_US |
dc.subject | Employee engagement | en_US |
dc.subject | Organization development intervention | en_US |
dc.subject | Action research on engagement | en_US |
dc.subject | Engagement variables | en_US |
dc.subject | Employee engagement in digital industry | en_US |
dc.subject.other | ABAC Journal | en_US |
dc.subject.other | ABAC Journal -- 2018 | en_US |
dc.title | Strengthening employee's engagement in e-commerce business department through an ODI approach | en_US |
dc.type | Text | en_US |
mods.genre | Journal Article | en_US |
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