A study of attitude between perceived product attributes and personal characteristics of adopters and non-adopters

au.identifier.bibno 0013-6136
au.identifier.callno Thesis 658.8342 K16s 2001
dc.contributor.author Kanyarat Suwanvichit
dc.date.accessioned 2015-06-26T05:14:35Z
dc.date.available 2015-06-26T05:14:35Z
dc.date.issued 2001
dc.description Thesis (MBA) -- Assumption University, 2001.
dc.description Includes bibliography.
dc.format.extent 128 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/2155
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Consumer behavior
dc.title A study of attitude between perceived product attributes and personal characteristics of adopters and non-adopters en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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