Consumer behavior and satisfaction of consumers of Nescafe and Moccona

Files
AU-Thesis-Fulltext-155924.pdf (57.78 MB)
Files (Excerpt)
AU-Thesis-Abstract-155924.PDF (57.55 MB)
Publisher
Assumption University
Issued Date
2002
Genre
Thesis
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
125 p. : ill. ; 31 cm.
Call number
Thesis 658.8342 N265c 2002
Title
Consumer behavior and satisfaction of consumers of Nescafe and Moccona
Author(s)
Nassatorn Sirigulpradid
Advisor(s)
Pimpom Chandee
Description
Thesis (MBA) -- Assumption University, 2002.
Includes bibliography.
Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Business Administration
Degree Grantor(s)
Assumption University
Subject(s)
Consumer behavior
 Consumer satisfaction
 Coffee -- Marketing
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
URI
https://repository.au.edu/handle/6623004553/2004
Collections
Theses