Research committee, Albert Laurence School of Communication Arts, Assumption University
1st CA Creative Work Faculty Showcase 2015, 80-83
Table of contents
A good piece of artwork, whether it is a painting, sculpture, logo or anima- tion, starts at the design stage. Its design conception consists of elements and principles that govern art. An artist can manipulate elements, such as line, space, texture, shape or color, and applies the principles of design to form an art piece. Without elements, the art form cannot gain its identity; it is through elements that an artwork is deemed complete. In animation, designers apply elements and principles to create attributes and personalities of characters in a story. By doing so, it is these basic ele- ments and principles that have allowed animation to occupy a special place in the hearts and minds of various nations with different cultural practices and societies for over the past 100 years. In fact, the impact and influence of animation pertaining to the stories and characters today permeates every facet of our daily lives. As an important staple in a consumerist culture that supports itself with visual advertising and media, animation has become an in- ternationally significant cultural me- dium. More importantly, the true beau- ty of animation is the way the stories and characters remain with us forever and last for generations to come.
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