The importance-performance analysis of service quality in administrative departments of private universities in Thailand

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au.identifier.bibno 0021-0543
au.link.externalLink [Full Text](https://aujm.au.edu/index.php/aujm/article/view/95/79)
dc.contributor.author Krisana Kitcharoen
dc.contributor.other Assumption University. Martin de Tours School of Management and Economics
dc.coverage.spatial Thailand
dc.date.accessioned 2015-07-03T07:32:29Z
dc.date.available 2015-07-03T07:32:29Z
dc.date.issued 2004
dc.description In English ; only abstract in English.
dc.description.abstract Service quality is one of key success factors that lead an organization to success in this era of privatization. To be a service leader is very important in all industries, including education. It is very critical that private universities offer quality services to students. The competition among educational institutions in both the state and private sector in Thailand is intense. Therefore, improving the service quality in private universities is one of the strategies to increase their sustainable competitive advantage. In this paper, a modified Importance-Performance Analysis (IPA) model was constructed on the basis of comparing perceived per/ ormance and the importance of each service attribute of the five dimensions of the SER VQUAL model.
dc.format.mimetype application/pdf
dc.identifier.citation AU Journal of Management 2, 2 (June-December 2004), 1-12
dc.identifier.uri https://repository.au.edu/handle/6623004553/13220
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject AU Journal of Management
dc.subject AU Journal of Management -- 2004
dc.subject.other Assumption University -- Periodicals
dc.subject.other Customer services -- Quality control
dc.subject.other Private universities and colleges -- Thailand
dc.subject.other Private universities and colleges -- Quality control
dc.title The importance-performance analysis of service quality in administrative departments of private universities in Thailand en_US
dc.type Text
mods.genre Journal Article
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AU Journal of Management: Vol. 2, No. 2 (2004)