Factors influencing consumer's behavior and attitude towards Starbucks' Specialty Coffeehouse in Bangkok metropolis
Factors influencing consumer's behavior and attitude towards Starbucks' Specialty Coffeehouse in Bangkok metropolis
| au.identifier.bibno | 0014-9661 | |
| au.identifier.callno | Thesis 658.8343 N963f 2002 | |
| dc.contributor.author | Nuchcharnart Chongsakvidtayasarn | |
| dc.date.accessioned | 2015-06-26T05:14:47Z | |
| dc.date.available | 2015-06-26T05:14:47Z | |
| dc.date.issued | 2002 | |
| dc.description | A thesis submitted in partial fulfillment of the requirements forthe degree of Master of Business Administration. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 212 p. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/2238 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Consumers -- Attitudes | |
| dc.subject.other | Consumer behavior | |
| dc.title | Factors influencing consumer's behavior and attitude towards Starbucks' Specialty Coffeehouse in Bangkok metropolis | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters |