Impulse purchasing behavior ; a study on hypermarket customers in Bangkok

Files (Excerpt)
auj-management-abstract-13413.pdf (162.73 KB)
Publisher
Assumption University
Issued Date
2010
Genre
Journal Article
Language
eng
File Type
application/pdf
Citation
AU Journal of Management 8, 2 (July-December 2010), 42-51
Title
Impulse purchasing behavior ; a study on hypermarket customers in Bangkok
Author(s)
Joseph, Bipin Charithavely
Other Contributor(s)
Assumption University. Martin de Tours School of Management and Economics
Description
In English ; only abstract in English.
Subject(s)
Assumption University -- Periodicals
 Consumer behavior
 Impulse
 Shopping -- Psychological aspects
 Hypermarkets
Keyword(s)
AU Journal of Management
 AU Journal of Management -- 2010
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Full Text
URI
https://repository.au.edu/handle/6623004553/13413
Collections
AU Journal of Management: Vol. 8, No. 2 (2010)