Customers' perceptions toward brand loyalty of low-cost airlines
Customers' perceptions toward brand loyalty of low-cost airlines
| au.identifier.bibno | 0019-2748 | |
| au.identifier.callno | IS MS7000 K76c 2007 | |
| dc.contributor.advisor | Taminee Shinasharkey | |
| dc.contributor.author | Kochakorn Santsumphankul | |
| dc.date.accessioned | 2015-06-26T10:36:31Z | |
| dc.date.available | 2015-06-26T10:36:31Z | |
| dc.date.issued | 2007 | |
| dc.description | Independent Study (M.Sc.Mgt.) -- Assumption University, 2007. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 86 p. : ill. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/8653 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Brand name products | |
| dc.subject.other | Airlines -- Customer services | |
| dc.subject.other | Low-cost airlines | |
| dc.subject.other | Branding (Marketing) | |
| dc.title | Customers' perceptions toward brand loyalty of low-cost airlines | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Independent Study | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | College of Internet Distance Education | |
| thesis.degree.discipline | Management | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science |
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