Factors relating to turnover intention of medical sales representatives of BDSH Thailand Ltd.
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2018
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Assumption University-eJournal of Interdisciplinary Research (AU-eJIR): Vol. 3. Issue.2 (July-December 2018), 242-248
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Factors relating to turnover intention of medical sales representatives of BDSH Thailand Ltd.
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Abstract
This research aims to study whether job satisfaction in terms of Pay, Promotion, Supervision,
Fringe Benefits, Contingent Rewards, Operating Conditions, Coworkers, Nature of Work, and
Communication has a relationship with turnover intention of medical sales representatives in BDSH
Thailand Ltd. The questionnaire was used as a research instrument to collect data. The data was
collected from all 230 medical sales representatives in BDSH Thailand Ltd. Pearson’s correlation
analysis was used to test the research hypotheses. The results of this research revealed that turnover
intention had a very low positive relationship with pay, promotion, and contingent rewards of medical
sales representatives in BDSH Thailand Ltd. In addition, supervision, fringe benefit, operating
procedures, coworkers, nature of work, and communication did not have a relationship with turnover
intention of medical sales representatives. This finding contrasts with many previous research studies
which found a strongly negative relationship between job satisfaction and turnover intention. This may
be because of the characteristic of medical sales representatives in BDSH Thailand may different from
other jobs. Medical sales representative in BDSH Thailand face pressure from their job requirement
for volume of minimum sales per month. Therefore, Pay, Promotion, and Contingent reward may not
be the factors that influence their intention to leave the company.
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