Raising awareness of career goals of insurance agents: a case study of Choomthong 24K26, AIA Company

au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/2293/pdf)
dc.contributor.author Panita Lasim
dc.contributor.author Fernando, Maria Socorro Cristina L.
dc.contributor.author Nathaya Pupat
dc.date.accessioned 2016-09-28T07:20:51Z
dc.date.available 2016-09-28T07:20:51Z
dc.date.issued 2016
dc.description.abstract This article is a summary of key study done on a group of AIA insurance agents (Choomthong 24K26). It focused on raising awareness of career goals of insurance agents. The study was based on three main factors; performance, excellence and self-development. The respondents of this study were 33 AIA agents who were selected according to their overall performance. Two main methods were used to collect data: interview and questionnaire. Data gathered through questionnaires were collected twice during the study period, firstly before ODI and secondly, after ODI while interview was only done after the ODI phase. There were various theories which aided in understanding the key factors behind the study. These were; whole brain, AIDA model, Ice-berg, Self-mastery model, Kurt Lewin's theory of change, Kotter's eight stages of change and lastly which was selected to guide in the ODI process was AI (Appreciative Inquiry). these theories gave an understanding on how the performance, self-development and excellence of an individual can be improved. Data analysis was done through the use of mean, standard deviation and the Wilcoxon matched-pair signed rank test. The alternative hypothesis for the study was that there is an impact of ODI on the performance, excellence and self-development of insurance agents. It was evident from the comparison of Pre and Post-ODI result of the data analysis that there was an improvement in the career goals of insurance thus the alternative hypothesis was accepted. en_US
dc.format.extent 15 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation ABAC ODI Journal : Vision. Action. Outcome. 3, 2 (July-December 2016), 120-134 en_US
dc.identifier.issn 2351-0617
dc.identifier.uri https://repository.au.edu/handle/6623004553/18157
dc.language.iso eng en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.subject Performance en_US
dc.subject Excellence en_US
dc.subject Self-development en_US
dc.subject Individual development plan en_US
dc.subject Career path setting en_US
dc.subject Competence en_US
dc.subject Recruitment en_US
dc.subject.other ABAC ODI Journal : -- Vision. Action. Outcome.
dc.subject.other ABAC ODI Journal : -- Vision. Action. Outcome. -- 2016
dc.title Raising awareness of career goals of insurance agents: a case study of Choomthong 24K26, AIA Company en_US
dc.type Text en_US
mods.genre Journal Article en_US
mods.location.physicalLocation 4th Floor (Cathedral of Learning) en_US
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