An investigation of the factors influencing a low-cost airline passengers' behavioral intention in Bangkok, Thailand
| au.identifier.callno | Thesis P198i 2017 | |
| dc.contributor.advisor | Sirion Chaipoopirutana | en |
| dc.contributor.author | Panupong Suebtimarat | |
| dc.date.accessioned | 2018-03-15T03:16:09Z | |
| dc.date.available | 2018-03-15T03:16:09Z | |
| dc.date.issued | 2017 | |
| dc.description | Thesis (M.B.A.)--Assumption University, 2017. | en_US |
| dc.description | Includes bibliography. | en_US |
| dc.format.extent | x, 209 p. ; 30 cm. +2 DVD-ROMs | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/20504 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Bangkok : Assumption University | en_US |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | en_US |
| dc.rights.holder | Assumption University | en_US |
| dc.subject | Thai Air Asia | en_US |
| dc.subject | Low-cost airlines | en_US |
| dc.subject | Behavioral intention | en_US |
| dc.subject | Passenger satisfaction | en_US |
| dc.subject | Airline image | en_US |
| dc.subject | Airline tangibles | en_US |
| dc.title | An investigation of the factors influencing a low-cost airline passengers' behavioral intention in Bangkok, Thailand | en_US |
| dc.type | Text | en_US |
| mods.genre | Thesis | en_US |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | en_US |
| thesis.degree.department | Graduate School of Business | en_US |
| thesis.degree.discipline | Marketing | en_US |
| thesis.degree.grantor | Assumption University | en_US |
| thesis.degree.level | Masters | en_US |
| thesis.degree.name | Master of Business Administration | en_US |