The antecedents of online purchase intention among Thai consumers

Files (Excerpt)
auj-management-abstract-13077.pdf (853.84 KB)
Publisher
Assumption University
Issued Date
2009
Genre
Journal Article
Language
eng
File Type
application/pdf
Citation
AU Journal of Management 7, 1 (January-June 2009), 32-40
Title
The antecedents of online purchase intention among Thai consumers
Author(s)
Theingi
 Aung, Cho Mo, jt. auth.
Other Contributor(s)
Assumption University. Martin de Tours School of Management and Economics
Description
In English ; only abstract in English.
Subject(s)
Assumption University -- Periodicals
 Teleshopping
 Electronic commerce
 Internet marketing
Keyword(s)
AU Journal of Management
 AU Journal of Management -- 2009
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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URI
https://repository.au.edu/handle/6623004553/13077
Collections
AU Journal of Management: Vol. 7, No. 1 (2009)