The antecedents of online purchase intention among Thai consumers

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auj-management-abstract-13077.pdf (853.84 KB)
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Assumption University
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2009
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eng
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AU Journal of Management 7, 1 (January-June 2009), 32-40
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The antecedents of online purchase intention among Thai consumers
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Theingi
 Aung, Cho Mo, jt. auth.
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Assumption University. Martin de Tours School of Management and Economics
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In English ; only abstract in English.
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Assumption University -- Periodicals
 Teleshopping
 Electronic commerce
 Internet marketing
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AU Journal of Management
 AU Journal of Management -- 2009
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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AU Journal of Management: Vol. 7, No. 1 (2009)