Understanding virtual brand community usage patterns in Thailand : a perspective on uses and gratifications
item.page.files.original
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2012
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1st ed.
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eng
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application/pdf
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185 p. ; 30 cm.
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Dissertation 658.827 P984u 2012
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Understanding virtual brand community usage patterns in Thailand : a perspective on uses and gratifications
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item.page.dc.description.abstract
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Dissertation (DBA) -- Assumption University, 2012.
Includes bibliography.
Includes bibliography.
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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AU Archives, 4th Floor (Cathedral of Learning)