Understanding virtual brand community usage patterns in Thailand : a perspective on uses and gratifications

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au.identifier.bibno 0020-7202
au.identifier.callno Dissertation 658.827 P984u 2012
dc.contributor.advisor Vikanda Pornsakulvanich
dc.contributor.author Punnaluck Satanasavapak
dc.date.accessioned 2015-06-26T09:57:16Z
dc.date.available 2015-06-26T09:57:16Z
dc.date.issued 2012
dc.description Dissertation (DBA) -- Assumption University, 2012.
dc.description Includes bibliography.
dc.format.extent 185 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/3034
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Branding (Marketing)
dc.subject.other Brand name products -- Management
dc.subject.other Product management
dc.subject.other Brand loyalty
dc.title Understanding virtual brand community usage patterns in Thailand : a perspective on uses and gratifications en_US
dc.type Text
mods.edition 1st ed.
mods.genre Dissertation
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Martin de Tours School of Management
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Doctoral
thesis.degree.name Doctor of Philosophy
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