Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China
Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China
| au.identifier.bibno | 0021-1129 | |
| au.link.externalLink | [Full Text](http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/489/438) | |
| dc.contributor.author | Wu, Rui | |
| dc.contributor.other | Assumption University. Graduate School of Business | |
| dc.date.accessioned | 2015-07-03T07:36:13Z | |
| dc.date.available | 2015-07-03T07:36:13Z | |
| dc.description | In English ; only abstract in English. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | AU-GSB e-Journal 5, 1 (June 2012), 66-75 | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/13381 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject | Consumer behavior | |
| dc.subject | Foreign branded product | |
| dc.subject | Willingness to buy | |
| dc.subject.other | Assumption University -- Periodicals | |
| dc.subject.other | AU-GSB e-Journal | |
| dc.subject.other | AU-GSB e-Journal -- 2012 | |
| dc.title | Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China | en_US |
| dc.type | Text | |
| mods.genre | Journal Article |
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