Understanding Chinese buying behavior in purchase intention towards luxury goods in China underthe COVID-19 pandemic
Understanding Chinese buying behavior in purchase intention towards luxury goods in China underthe COVID-19 pandemic
au.link.externalLink | [Full Text] (http://www.assumptionjournal.au.edu/index.php/aumitjournal/article/view/6282/3437) | |
dc.contributor.author | Xu, Ping | |
dc.contributor.author | Chompu Nuangjamnong | |
dc.date.accessioned | 2022-08-08T08:09:16Z | |
dc.date.available | 2022-08-08T08:09:16Z | |
dc.date.issued | 2022 | |
dc.description.abstract | The purpose of this study is to understand Chinese purchase intention towards luxury products under COVID-19. This research exploresthe factors that Chinese purchase intention by using secondary data analysis, and an archival study approach. This study has been using five frameworks from previous studies to create a new conceptual framework. The results providedfactors that impact Chinese purchase intention towards luxury products under COVID-19. The research found that social influence, physical vanity, and luxury brand perceptions are the factors that affect purchase intention. This study has limitations because behavioral intentions may change after the COVID-19 pandemic is over. This survey is conducted in China, and whether the consumers lived in different cities had a large significant effect on their buying behavior. This study is about the important influencing variables that affect the Chinese’s purchase intention towards luxury products during under pandemic. | |
dc.format.extent | 15 pages | |
dc.format.mimetype | application/pdf | |
dc.identifier.citation | International Research E-Journal on Business and Economics 7, 1 (2022), 15-29 | |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/25413 | |
dc.language.iso | eng | |
dc.publisher | Bangkok : Assumption University Press | |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
dc.subject | COVID-19 | |
dc.subject | Social influence | |
dc.subject | Physical vanity | |
dc.subject | Brand perception | |
dc.subject | Risk perception | |
dc.subject | Purchase intention | |
dc.subject.other | International Research E-Journal on Business and Economics | |
dc.subject.other | International Research E-Journal on Business and Economics -- 2022 | |
dc.title | Understanding Chinese buying behavior in purchase intention towards luxury goods in China underthe COVID-19 pandemic | |
dc.type | Text | |
mods.genre | Journal Article |
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