The effects of price-comparison advertising on buyers' perceived acquisition value, transaction value, and behavioral intentions : a study of price-comparison advertising on color television in retial stores
The effects of price-comparison advertising on buyers' perceived acquisition value, transaction value, and behavioral intentions : a study of price-comparison advertising on color television in retial stores
| au.identifier.bibno | 0016-3445 | |
| au.identifier.callno | Thesis 658.82 R942e 2003 | |
| dc.contributor.author | Rungniyom Prompesatsakul | |
| dc.date.accessioned | 2015-06-26T05:13:55Z | |
| dc.date.available | 2015-06-26T05:13:55Z | |
| dc.date.issued | 2003 | |
| dc.description | Thesis (MBA) -- Assumption University, 2003. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 88 p. : ill. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/1898 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Sales promotion | |
| dc.subject.other | Prize contests in advertising | |
| dc.title | The effects of price-comparison advertising on buyers' perceived acquisition value, transaction value, and behavioral intentions : a study of price-comparison advertising on color television in retial stores | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Business Administration |