Measuring of marketing mix elements and their relationship with brand equity of Siam Commercial Bank

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au.identifier.bibno 0019-7620
au.identifier.callno IS MS7000 S243m 2009
dc.contributor.advisor Sasithom Phonkaew
dc.contributor.author Saranya Ratanachaikul
dc.date.accessioned 2015-06-26T10:36:24Z
dc.date.available 2015-06-26T10:36:24Z
dc.date.issued 2009
dc.description Independent Study (M.Sc.Mgt.) -- Assumption University, 2009.
dc.description Includes bibliography.
dc.format.extent 108 p. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/8613
dc.language.iso eng
dc.publisher Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Marketing -- Management
dc.subject.other Siam Commercial Bank
dc.subject.other Branding (Marketing)
dc.title Measuring of marketing mix elements and their relationship with brand equity of Siam Commercial Bank en_US
dc.type Text
mods.edition 1st ed.
mods.genre Independent Study
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department College of Internet Distance Education
thesis.degree.discipline Management
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Science
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