The factors impact attitude toward using and customer satisfaction with elderly health care mobile application services: a case study of people in Bangkok metropolitan, Thailand

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au.link.externalLink[Full Text] (http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/2870/1855)
dc.contributor.authorHathairat Didyasarin
dc.contributor.authorRawin Vongurai
dc.contributor.authorSutthhisak Inthawadee
dc.date.accessioned2018-06-21T02:24:45Z
dc.date.available2018-06-21T02:24:45Z
dc.date.issued2017
dc.description.abstractNowadays, Thailand is turning to aging society with the older population increasing than past. Mostly, older people have mental and physical health problems. Consequently, elderly health care is more important and necessary in the society. Currently, technology has continuously grown especially mobile applications that allow people to get involved with more activities. Applying elderly health care as mobile application service instead of traditional service is a new type of product and new trend in Thailand. This research analyzes the factors have impact attitude toward using and customer satisfaction with health mobile application service. The target population are people who lives in Bangkok Metropolitan, Thailand. The data were collected by applying non-probability sampling as convenience and snowball sampling methods with 406 respondents both online and paper based questionnaire survey. Multiple Linear Regression methodology was used in the research. As a result, perceived usefulness, perceived ease of use, perceived playfulness, and cognition of compatibility have significant impact on attitude toward using. Moreover, customer satisfaction with health mobile application services were significantly impacted by perceived usefulness, perceived ease of use and attitude toward using.en_US
dc.format.extent10 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.identifier.citationAU-GSB e-JOURNAL 10, 1 (June 2017), 167-176en_US
dc.identifier.issn1906-3296
dc.identifier.urihttps://repository.au.edu/handle/6623004553/21091
dc.language.isoengen_US
dc.publisherAssumption University Pressen_US
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.en_US
dc.rights.holderAssumption Universityen_US
dc.subjectElderlyen_US
dc.subjectHealth careen_US
dc.subjectMobile applicationen_US
dc.subjectPerceived usefulnessen_US
dc.subjectPerceived ease of useen_US
dc.subjectPerceived playfulnessen_US
dc.subjectCognition of compatibilityen_US
dc.subjectAttitude towarden_US
dc.subjectCustomer satisfactionen_US
dc.subject.otherAU-GSB e-Journalen_US
dc.subject.otherAU-GSB e-Journal -- 2017en_US
dc.titleThe factors impact attitude toward using and customer satisfaction with elderly health care mobile application services: a case study of people in Bangkok metropolitan, Thailanden_US
dc.typeTexten_US
mods.genreJournal Articleen_US
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AU GSB: Vol. 10, No. 1 (June 2017)