Millennial consumers' purchase intention for eco-fashion apparel: a study from Southern China [Full Text] ( Zhu, Bing 2021-02-02T01:38:31Z 2021-02-02T01:38:31Z 2021
dc.description.abstract This study attempts to understand the role of value perceptions and environmental attitudes in influencing millennial consumers’ intentions to buy eco-fashion apparel in Southern China. A total of 385 questionnaire responseswere collected in Nanning via snowball sampling and convenience sampling techniques. The PLS-SEM method was applied to evaluate the data. The findings show that status value presents the strongest relationship with environmental attitude (β=.308, t=7.209, p<.01), followed by uniqueness value (β=.213, t=3.826, p<.01), materialism (β=.242, t=3.398, p<.01), price-quality perception (β=.089, t=2.209, p<.05), and conspicuous value (β=.150, t=2.171, p<.05). Moreover, environmental attitude exhibits the most significant influence on purchase intentions (β=.765, t=31.730, p<.01). Thus, corresponding implications are discussed. en_US
dc.format.extent 25 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation ABAC Journal Vol. 41 No.1 (January-March 2021), 1-25 en_US
dc.language.iso eng en_US
dc.publisher Bangkok : Assumption University en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.subject Eco-fashion en_US
dc.subject Value perceptions en_US
dc.subject Environmental attitude en_US
dc.subject Purchase intention en_US
dc.subject Sustainable apparel en_US
dc.subject.other ABAC Journal en_US
dc.subject.other ABAC Journal -- 2021 en_US
dc.title Millennial consumers' purchase intention for eco-fashion apparel: a study from Southern China en_US
dc.type Text en_US
mods.genre Journal Article en_US
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