The analysis of customer satisfaction of Chengdu ReadKing advertising decoration engineering co., Ltd.

au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/odijournal/article/view/6115/3568)
dc.contributor.author Wang, Dong
dc.contributor.author Somchai Tantasanee
dc.date.accessioned 2022-12-06T06:27:02Z
dc.date.available 2022-12-06T06:27:02Z
dc.date.issued 2022
dc.description.abstract Customer satisfaction is one of the important factors affecting organizational performance. There are five dimensions to investigate customer satisfaction which are tangible, reliability, responsiveness, assurance, and empathy. Chengdu ReadKing Advertising Decoration Engineering Co., Ltd. was selected as an example to analyze the situation of the five dimensions of customer satisfaction. The purpose of the study is to analyze the customer satisfaction and evaluate the current situation of customer service in 2021. The sample size is randomly 100 customers from Chengdu ReadKing Advertising Decoration Engineering Co., Ltd. A mixed research method combining quantitative and qualitative research was adopted. The descriptive analysis and Multiple Linear Regression were applied with the interview as the quantitative and the qualitative analyses. The result shows that assurance, responsiveness, and empathy are the significant variables which influenced the customer satisfaction. The strongest influence toward the satisfaction is assurance following by responsiveness and empathy respectively.
dc.format.extent 15 pages
dc.format.mimetype application/pdf
dc.identifier.citation ABAC ODI Journal : Vision. Action. Outcome. 10, 1 (October 22-March 23), 418-431
dc.identifier.doi https://doi.org/10.14456/abacodijournal.2022.36
dc.identifier.uri https://repository.au.edu/handle/6623004553/25551
dc.language.iso eng
dc.publisher Bangkok : Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.rights.holder Assumption University
dc.subject Customer satisfaction
dc.subject Tangibility
dc.subject Reliability
dc.subject Responsiveness
dc.subject Assurance
dc.subject Empathy
dc.subject.other ABAC ODI Journal : -- Vision. Action. Outcome
dc.subject.other ABAC ODI Journal : -- Vision. Action. Outcome. -- 2022
dc.title The analysis of customer satisfaction of Chengdu ReadKing advertising decoration engineering co., Ltd.
dc.type Text
mods.genre Journal Article
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