Marketing strategies for maintaining fabric softener product leadership : a case study of 'Comfort' Unilever
Marketing strategies for maintaining fabric softener product leadership : a case study of 'Comfort' Unilever
| au.identifier.bibno | 0017-0094 | |
| au.identifier.callno | Project Report CE6998 S966m 2004 | |
| dc.contributor.author | Suthida Ruchdaponkul | |
| dc.date.accessioned | 2015-06-26T10:14:31Z | |
| dc.date.available | 2015-06-26T10:14:31Z | |
| dc.date.issued | 2004 | |
| dc.description | Submitted in partial fulfillment of the requirements for the degree of Master of Science in Computer and Engineering Management Assumption University. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 87 p. : ill. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/5242 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.title | Marketing strategies for maintaining fabric softener product leadership : a case study of 'Comfort' Unilever | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Project Report | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Computer and Engineering Management | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science |
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