Online trust upon online purchase intention : a case study of travelers' development of online trust through their electronic communication with CTRP.COM, China
Online trust upon online purchase intention : a case study of travelers' development of online trust through their electronic communication with CTRP.COM, China
| au.identifier.bibno | 0019-7610 | |
| au.identifier.callno | Thesis 338.47910285 L728o 2009 | |
| dc.contributor.author | Lili, Fu | |
| dc.date.accessioned | 2015-06-26T05:14:48Z | |
| dc.date.available | 2015-06-26T05:14:48Z | |
| dc.date.issued | 2009 | |
| dc.description | Thesis (M.A.(TRM)) -- Assumption University, 2009. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 116 p. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/2248 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Internet marketing | |
| dc.subject.other | Tourism -- Data processing | |
| dc.subject.other | Electronic commerce | |
| dc.title | Online trust upon online purchase intention : a case study of travelers' development of online trust through their electronic communication with CTRP.COM, China | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Tourism Management | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Arts |