The influence of health claims and nutrition information on consumers' evaluation of Nestle's breakfast cereals towards graduate students at Assumption University
The influence of health claims and nutrition information on consumers' evaluation of Nestle's breakfast cereals towards graduate students at Assumption University
| au.identifier.bibno | 0017-5714 | |
| au.identifier.callno | Thesis 641.331 Z16i 2005 | |
| dc.contributor.author | Zacharias, Siju | |
| dc.date.accessioned | 2015-06-26T05:13:59Z | |
| dc.date.available | 2015-06-26T05:13:59Z | |
| dc.date.issued | 2005 | |
| dc.description | Thesis (MBA) -- Assumption University, 2005. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 142 p. : ill. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/1926 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Cereal products -- Consumers -- Research | |
| dc.subject.other | Cereals, Prepared -- Consumers -- Research | |
| dc.subject.other | Nestle (Thailand) | |
| dc.subject.other | Packaged food -- Consumers -- Research | |
| dc.title | The influence of health claims and nutrition information on consumers' evaluation of Nestle's breakfast cereals towards graduate students at Assumption University | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Business Administration |