Attitude and buying behavior of buyers through direct mail advertising

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AU-Thesis-Fulltext-149123.pdf (37.52 MB)
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AU-Thesis-Abstract-149123.pdf (181.58 KB)
Publisher
Assumption University
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Issued Date
2002
Copyright Date
Genre
Thesis
Series
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
136 p. ; 30 cm.
ISBN
ISSN
eISSN
DOI
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Call number
Thesis 658.8342 W253a 2002
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Citation
Title
Attitude and buying behavior of buyers through direct mail advertising
Other title(s)
Author(s)
Waranuch Chongsakvittayasarn
Editor(s)
Advisor(s)
Sirion Chaipoopirutana
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Other Contributor(s)
Abstract
Table of contents
Description
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration.
Includes bibliography.
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Links
Sponsorship
Spatial coverage
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Degree Name
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Degree Grantor(s)
Assumption University
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Subject(s)
Advertising, Direct-mail
 Consumer behavior
Keyword(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
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URI
https://repository.au.edu/handle/6623004553/1721
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Theses