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2 Faculties
2.11 Graduate School of Business and Advanced Technology Management
Theses
Attitude and buying behavior of buyers through direct mail advertising
Attitude and buying behavior of buyers through direct mail advertising
Files
AU-Thesis-Fulltext-149123.pdf
(37.52 MB)
Files (Excerpt)
AU-Thesis-Abstract-149123.pdf
(181.58 KB)
Publisher
Assumption University
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Issued Date
2002
Copyright Date
Genre
Thesis
Series
Edition
1st ed.
Language
eng
File Type
application/pdf
No. of Pages/File Size
136 p. ; 30 cm.
ISBN
ISSN
eISSN
DOI
item.page.dc.identifier
Access Rights
Access Status
Call number
Thesis 658.8342 W253a 2002
Other identifier(s)
Copyright date
Physical location
Citation
Title
Attitude and buying behavior of buyers through direct mail advertising
Other title(s)
Author(s)
Waranuch Chongsakvittayasarn
Editor(s)
Advisor(s)
Sirion Chaipoopirutana
item.page.ithesis.email.advisor
item.page.dc.contributor
Other Contributor(s)
Abstract
Table of contents
Description
A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration.
Includes bibliography.
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Links
Sponsorship
Spatial coverage
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Degree Name
Degree Level
Masters
Degree Department
Graduate School of Business
Degree Discipline
Degree Grantor(s)
Assumption University
item.page.dc.subject.classification
item.page.dc.subject.lcc
Subject(s)
Advertising, Direct-mail
Consumer behavior
Keyword(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
item.page.dc.terms.accessRights
item.page.dc.right.holder
Physical Location
AU Archives, 4th Floor (Cathedral of Learning)
View External Resources
URI
https://repository.au.edu/handle/6623004553/1721
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Theses
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