Attitude and buying behavior of buyers through direct mail advertising
item.page.files.original
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item.page.dc.publisher
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2002
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1st ed.
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eng
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application/pdf
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136 p. ; 30 cm.
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Thesis 658.8342 W253a 2002
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item.page.dc.date.copyrighted
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item.page.dc.identifier.citation
item.page.dc.title
Attitude and buying behavior of buyers through direct mail advertising
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item.page.dc.description.abstract
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A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration.
Includes bibliography.
Includes bibliography.
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
item.page.dc.terms.accessRights
item.page.dc.right.holder
item.page.mods.location.physicalLocation
AU Archives, 4th Floor (Cathedral of Learning)