Attitude and buying behavior of buyers through direct mail advertising
Attitude and buying behavior of buyers through direct mail advertising
au.identifier.bibno | 0014-9123 | |
au.identifier.callno | Thesis 658.8342 W253a 2002 | |
dc.contributor.author | Waranuch Chongsakvittayasarn | |
dc.date.accessioned | 2015-06-26T05:13:26Z | |
dc.date.available | 2015-06-26T05:13:26Z | |
dc.date.issued | 2002 | |
dc.description | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. | |
dc.description | Includes bibliography. | |
dc.format.extent | 136 p. ; 30 cm. | |
dc.format.mimetype | application/pdf | |
dc.identifier.uri | https://repository.au.edu/handle/6623004553/1721 | |
dc.language.iso | eng | |
dc.publisher | Assumption University | |
dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
dc.subject.other | Advertising, Direct-mail | |
dc.subject.other | Consumer behavior | |
dc.title | Attitude and buying behavior of buyers through direct mail advertising | en_US |
dc.type | Text | |
mods.edition | 1st ed. | |
mods.genre | Thesis | |
mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
thesis.degree.department | Graduate School of Business | |
thesis.degree.grantor | Assumption University | |
thesis.degree.level | Masters |