Attitude and buying behavior of buyers through direct mail advertising

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au.identifier.bibno0014-9123
au.identifier.callnoThesis 658.8342 W253a 2002
dc.contributor.authorWaranuch Chongsakvittayasarn
dc.date.accessioned2015-06-26T05:13:26Z
dc.date.available2015-06-26T05:13:26Z
dc.date.issued2002
dc.descriptionA thesis submitted in partial fulfillment of the requirements for the degree of Master of Business Administration.
dc.descriptionIncludes bibliography.
dc.format.extent136 p. ; 30 cm.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://repository.au.edu/handle/6623004553/1721
dc.language.isoeng
dc.publisherAssumption University
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherAdvertising, Direct-mail
dc.subject.otherConsumer behavior
dc.titleAttitude and buying behavior of buyers through direct mail advertisingen_US
dc.typeText
mods.edition1st ed.
mods.genreThesis
mods.location.physicalLocationAU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.departmentGraduate School of Business
thesis.degree.grantorAssumption University
thesis.degree.levelMasters
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