A study on purchase intention of a Thai automobile repair center

au.link.externalLink [Full Text] (http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/2862/1847)
dc.contributor.author Vilawan Piriyasup
dc.contributor.author Seongdok Kim
dc.date.accessioned 2018-06-21T01:44:04Z
dc.date.available 2018-06-21T01:44:04Z
dc.date.issued 2017
dc.description.abstract With the continued growth of automobile sales in Thailand, the automobile repair industry has been intensified. The aim of this research is to study the factors that have impact on customer purchase intention of P automobile repair center in order to maintain more customers and generating better revenues. The variables included in the proposed framework were purchase intention (dependent variable) and brand awareness, convenience, perceived quality, and word of mouth (independent variable). In this current research, a quantitative approach using survey questionnaire was adopted. 180 respondents’ data were collected by convenience sampling method. The multiple linear regression was applied to examine statistical influence of independent variables on dependent variable. The findings indicated that brand awareness and perceived quality had impact on customers’ purchase intention while convenience and word of mouth had no impact. Moreover, a few practical recommendations were discussed for the management team to consider for purchase intention improvement. en_US
dc.format.extent 10 pages en_US
dc.format.mimetype application/pdf en_US
dc.identifier.citation AU-GSB e-JOURNAL 10, 1 (December 2017), 24-33 en_US
dc.identifier.issn 1906-3296
dc.identifier.uri https://repository.au.edu/handle/6623004553/21087
dc.language.iso eng en_US
dc.publisher Assumption University Press en_US
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. en_US
dc.rights.holder Assumption University en_US
dc.subject Purchase intention en_US
dc.subject Brand awareness en_US
dc.subject Convenience en_US
dc.subject Perceived quality en_US
dc.subject Word of mouth en_US
dc.subject.other AU-GSB e-Journal en_US
dc.subject.other AU-GSB e-Journal -- 2017 en_US
dc.title A study on purchase intention of a Thai automobile repair center en_US
dc.type Text en_US
mods.genre Journal Article en_US
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