A study of the relationships between marketing mix elements, brand equity, and customer loyalty of intel customers in Bangkok
A study of the relationships between marketing mix elements, brand equity, and customer loyalty of intel customers in Bangkok
| au.identifier.bibno | 0018-6579 | |
| au.identifier.callno | Thesis 658.812 S131s 2006 | |
| dc.contributor.author | Sahassa Inthaiwong | |
| dc.date.accessioned | 2015-06-26T05:12:41Z | |
| dc.date.available | 2015-06-26T05:12:41Z | |
| dc.date.issued | 2006 | |
| dc.description | Thesis (MBA) -- Assumption University, 2006. | |
| dc.description | Includes bibliography. | |
| dc.format.extent | 107 p. ; 30 cm. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://repository.au.edu/handle/6623004553/1502 | |
| dc.language.iso | eng | |
| dc.publisher | Assumption University | |
| dc.rights | This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner. | |
| dc.subject.other | Customer relations -- Management | |
| dc.subject.other | Consumers' preferences | |
| dc.subject.other | Relationship marketing | |
| dc.subject.other | Brand loyalty | |
| dc.subject.other | Brand name products | |
| dc.title | A study of the relationships between marketing mix elements, brand equity, and customer loyalty of intel customers in Bangkok | en_US |
| dc.type | Text | |
| mods.edition | 1st ed. | |
| mods.genre | Thesis | |
| mods.location.physicalLocation | AU Archives, 4th Floor (Cathedral of Learning) | |
| thesis.degree.department | Graduate School of Business | |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Assumption University | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Business Administration |