A comparative study on consumer cognitive and affective attitudes and purchase intention of imported and domestic brand name casual wear apparel in Bangkok

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au.identifier.bibno 0018-8470
au.identifier.callno Thesis 687.0688 L241c 2005
dc.contributor.author Lamthong Casella
dc.date.accessioned 2015-06-26T05:15:13Z
dc.date.available 2015-06-26T05:15:13Z
dc.date.issued 2005
dc.description Thesis (MBA) -- Assumption University, 2005.
dc.description Includes bibliography.
dc.format.extent 92 p. : ill. ; 30 cm.
dc.format.mimetype application/pdf
dc.identifier.uri https://repository.au.edu/handle/6623004553/2417
dc.language.iso eng
dc.publisher Bangkok : Assumption University
dc.rights This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.other Clothing trade
dc.subject.other Clothing and dress -- Marketing
dc.subject.other Fashion -- Marketing
dc.title A comparative study on consumer cognitive and affective attitudes and purchase intention of imported and domestic brand name casual wear apparel in Bangkok en_US
dc.type Text
mods.edition 1st ed.
mods.genre Thesis
mods.location.physicalLocation AU Archives, 4th Floor (Cathedral of Learning)
thesis.degree.department Graduate School of Business
thesis.degree.discipline Business Administration
thesis.degree.grantor Assumption University
thesis.degree.level Masters
thesis.degree.name Master of Business Administration
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