An investigation on behavioral intention toward usage of personal health assistant service and technology among patients in Bangkok, Thailand

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2023-12-13
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Bangkok: Assumption University
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https://doi.org/10.14456/augsbejr.2023.27
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eng
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application/pdf
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10 pages
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AU-GSB e-JOURNAL 16, 2 (June 2023), 57-66
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Abstract
Purpose: The study aims to investigate the determinants of behavioral intention toward the usage behavior of personal health assistant services and technology for hypertension patients of a private hospital in Bangkok. Eight variables conform to the conceptual framework, including perceived usefulness, perceived ease of use, attitude toward using, customer satisfaction, social influencing, facilitating condition, behavioral intention, and usage behavior. Research design, data, and methodology: The data were collected from 500 participants. The sampling techniques used were purposive, stratified random, and convenience samplings. Before collecting the data, the index of item objective congruence (IOC) and Cronbach’s Alpha coefficient value (pilot testing) of 50 samples were applied. The main statistical approaches involve confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results: Perceived usefulness has a significant influence on attitude toward use. Attitude toward use has a significant influence on customer satisfaction and behavioral intention. Social influence and facilitating conditions significantly influence behavioral intention. In addition, behavioral intention significantly influences use behavior. On the other hand, perceived ease of use does not significantly influence attitudes toward using personal healthcare assistant services. Conclusions: Healthcare service providers can enhance the purchase intention of digital healthcare technology, which could remarkably benefit patients by tracking and monitoring their health conditions.
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