Lung, Lang2019-07-052019-07-052016https://repository.au.edu/handle/6623004553/22256Thesis (M.B.A.)--Assumption University, 2016.Includes bibliography.131 pagesapplication/pdfengThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.Brand loyaltyBrand awarenessBrand equityBrand associationsPerceived qualityBeer brewery in MyanmarTextAssumption University