A study on Myanmar tourists’ loyalty based on Thailand as a destination brand

Lun, Nang2019-06-132019-06-132016https://repository.au.edu/handle/6623004553/22144Thesis (M.B.A.)--Assumption University, 2016.Includes bibliography.125 pagesapplication/pdfengThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.Myanmar tourists’ loyaltyDestination brandBrand awarenessBrand imageBrand valueBrand loyaltyThailand tourismAmazing ThailandUnseen ThailandA study on Myanmar tourists’ loyalty based on Thailand as a destination brandTextAssumption University