Linguistic features of advertisements
Linguistic features of advertisements
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2009
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Assumption University Press
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eng
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application/pdf
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Assumption University. Graduate School of English
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The New English Teacher 3, 1-2 (January-August 2009), 121-132
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Abstract
This paper aims to show how advertisements in English newspapers and magazines portray the cultural values and identity of the people by exploiting certain linguistic features of English. The first section of the paper will give an overview of advertising and discuss the structure of adverts in the print media. The second section of the paper will analyse the linguistic features of advertising texts after reviewing some key studies on the language of advertisements. This section will also examine the visual elements of advertisements, which add appeal and represent the cultural values of the readers. The final section will highlight how the discourse of commercial advertisements construct identities by representing certain products, personalities, and groups of people while neglecting the other segments of the society.
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In English ; only abstract in English.
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