Perceptions and attitudes of consumers' towards extrinsic and intrinsic cues of store brand quality: a case study of Tesco brand beauty products
Perceptions and attitudes of consumers' towards extrinsic and intrinsic cues of store brand quality: a case study of Tesco brand beauty products
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Published date
2004
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Publisher
Assumption University
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DOI
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Thesis 658.87 S942p 2004
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Language
eng
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application/pdf
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99 p. ; 30 cm.
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Degree name
Master of Business Administration
Degree level
Masters
Degree discipline
Master of Business Administration Program
Degree department
Graduate School of Business
Degree grantor
Assumption University
Abstract
Table of contents
Description
Thesis (M.B.A.)--Assumption University, 2004.
Includes bibliography
Includes bibliography
punsarn.dc.description.sponsorship
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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AU Archives, 4th Floor (Cathedral of Learning)