eCRM features that affect customer loyalty: a case study of university students enrolled in international programs in Thailand

Published date
2013
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Bangkok : Assumption University
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DOI
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Thesis 658.812 R147e 2013
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Language
eng
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application/pdf
Extent
x, 135 p. ; 30 cm. + 2 CD-ROMs (4 3/4 in.)
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Citation
Degree name
Master of Business Administration
Degree level
Masters
Degree discipline
Master of Business Administration in Marketing
Degree department
Graduate School of Business
Degree grantor
Assumption University
Abstract
Table of contents
Description
Thesis (M.B.A.)--Assumption University, 2013.
Includes bibliography
punsarn.dc.description.sponsorship
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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AU Archives, 4th Floor (Cathedral of Learning)
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