The influence of electronic-WOM on tourist's behavioral intention to choose a destination: a case of Chinese Tourists visiting Thailand

Published date
2014
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Bangkok : Assumption University
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Thesis 338.4791593 Y95i 2014
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Language
eng
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application/pdf
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xi, 110 p. ; 30 cm.
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Degree name
Master of Business Administration
Degree level
Masters
Degree discipline
Tourism Management
Degree department
Graduate School of Business
Degree grantor
Assumption University
Abstract
Table of contents
Description
Thesis (M.B.A.)--Assumption University, 2014.
Includes bibliography
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AU Archives, 4th Floor (Cathedral of Learning)
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