The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok

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2016
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Bangkok : Assumption University
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Dissertation W251i 2016
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eng
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application/pdf
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xii, 278 p. : ill. ; 30 cm.
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Doctor of Philosophy
Degree level
Doctoral
Degree discipline
Business Administration
Degree department
Martin de Tours School of Management and Economics
Degree grantor
Assumption University
Abstract
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Description
Dissertation (Ph.D. BA)--Assumption University, 2016.
Includes bibliography.
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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AU Archives, 4th Floor (Cathedral of Learning)
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