Destination Competitiveness Amazing Bangkok versus Lion City Singapore
Destination Competitiveness Amazing Bangkok versus Lion City Singapore
Published date
2017-12-01
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Enlightening Tourism. A Pathmaking Journal, Vol 7, No 2 (2017), pp.154-178
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2174-548X
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eng
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application/pdf
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pp.154-178
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http://www.uhu.es/publicaciones/ojs/index.php/et/article/view/3162/2973
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Abstract
Achieving a bigger share of international tourist arrivals has led to
growing intense competition between destinations. A comparison of
tourism competitiveness between two popular tourist destinations,
Bangkok and Singapore could be of interest to tourism planners,
practitioners and researchers. This study aims to investigate and compare
the competitiveness of Bangkok and Singapore as tourist destinations by
examining tourism standing, contemporary tourism marketing strategies
and their available features and benefits for arriving tourists. The research
methodology is a qualitative interpretative approach, employing structured
interviews and participant observation. Content analysis and constant
comparison are applied to analyze the data. The emerging findings look
at issues and perspectives related to how national tourism organizations
and marketers can effectively apply tourism marketing strategies to
enhance destination competitiveness.