A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey

Published date
2016
Resource type
Publisher
ISBN
ISSN
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
9 pages
Other title(s)
Advisor
Other Contributor(s)
Assumption University. Vincent Mary School of Science and Technology
Citation
7th International Conference on Information Science and Application (ICISA) 2016 at Ho Chi Minh City, Vietnam: iCaste/Springer Published in Springer LNEE. No. 37. Page 1169-117
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
With the introduction of high-speed Internet and smartphones at an affordable price range, many Thai citizens possess smartphones and utilize them as part of their daily life activities. The high mobile phones penetration and social networking usage is conductive to new approaches in performing marketing survey. This research proposes a framework that automatically incorporates Thai social networking data with online marketing survey for marketing analysis. In particular, it provides online marketing survey to a respondent, and automatically associates his/her Facebook data for further analysis. The benefits of the framework includes reducing manpower required in traditional surveys, offers easy accessibility to the respondents, automatically retrieving social networking data, and associating them the online questionnaires of each respondent for further marketing analysis.
Table of contents
Description
punsarn.dc.description.sponsorship
Spatial Coverage
Subject(s)
Rights
Access rights
Rights holder(s)
Location
View External Resources