E-Service Attribute Analysis: An Application of Kano's Model
E-Service Attribute Analysis: An Application of Kano's Model
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2015
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eng
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application/pdf
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4 pages
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Journal of Economics, Business and Management, Vol. 3, No. 11, November 2015, 1076-1079
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Abstract
The aim of the paper is to contribute to a better
understanding of e-service attributes through an empirical
investigation. Very limited studies have been directed towards
understanding the implementing role of e-service attributes
influencing customer satisfaction in online movie theatre
settings. Therefore, this study apply an empirical investigation
for implementing online movie theatre quality attributes using
an integrated method of Kano's model to persuade customer
satisfaction.