Suf•fi•cient
Suf•fi•cient
Published date
2016
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Research committee, Albert Laurence School of Communication Arts, Assumption University
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eng
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application/pdf
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4 pages
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The 2nd CA Creative Work Faculty Showcase 2016 "Sufficiency", 108-111
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Abstract
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Description
The word suf•fi•cient originat-
ed from the Latin language, “Sufficere”
which means ‘meeting the need of ’. The
definition of the word had passed on to
Old French and Middle English as the evi-
dence of its existence through the turbu-
lence of eras and cultures.
During the reign of the late King Bhumi-
bol Adulyadej, the sufficient economy was
developed to affirm Thai people against
the waves of globalisation. Buddhism
economy is also known to share the simi-
larity, by embrace the ’Middle path’ con-
cept and apply to consumer behaviour and
life.
However, the determination of ad-
equate needs could be varied and subjec-
tive but the core value could be considered
mutual.
The conceptual photography ’Suffi-
cient’ aims to reflect the essence of peo-
ple activities on different stage of life. The
contrast between superficial social norm
and the sufficient essence is the key visual
appearance of the creative work.
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