Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited
Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited
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2018
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eng
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application/pdf
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8 pages
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Proceedings of the 8th National and International Conference on Humanities and Social Sciences 29-30 November 2018, Prince of Songkla University, Phuket Campus, Phuket, Thailand, 69-76
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Abstract
This study examines the factors affecting reuse intention of the car service company, Didi in China. This
study uses exploratory and explanatory mixed method sequential designed by Creswell (2011). There are two
rounds of interview in order to confirm independent variables prior to quantitative methodology. As a result,
this study distributes 201 sets of questionnaires via Wenjuanxing (online survey) from September to October
2018. Multiple Linear Regression (MLR) has applied through Statistical Analysis System (SAS) license
number 12400609. The study found that perceived quality and rebuild the trust will have an impact on the
reuse intention. Particularly, rebuilding the trust plays the most important role in reuse intention. However,
except all variables, the analysis of data shows that the passengers still strongly rely on Didi’s services.
Target sample focus only on Chinese in Jiangsu province, China. The findings are limited to financial
concerned and time of research operation. Accordingly, Didi should seriously considered that rebuild the trust
is crucial for reuse intention.