Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited

Abstract

This study examines the factors affecting reuse intention of the car service company, Didi in China. This study uses exploratory and explanatory mixed method sequential designed by Creswell (2011). There are two rounds of interview in order to confirm independent variables prior to quantitative methodology. As a result, this study distributes 201 sets of questionnaires via Wenjuanxing (online survey) from September to October 2018. Multiple Linear Regression (MLR) has applied through Statistical Analysis System (SAS) license number 12400609. The study found that perceived quality and rebuild the trust will have an impact on the reuse intention. Particularly, rebuilding the trust plays the most important role in reuse intention. However, except all variables, the analysis of data shows that the passengers still strongly rely on Didi’s services. Target sample focus only on Chinese in Jiangsu province, China. The findings are limited to financial concerned and time of research operation. Accordingly, Didi should seriously considered that rebuild the trust is crucial for reuse intention.