Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon)
Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon)
Files (excerpt)
Published date
2019
Resource type
Publisher
Bangkok : Assumption University
ISBN
ISSN
DOI
Call no.
Other identifier(s)
Edition
Copyrighted date
Language
eng
File type
application/pdf
Extent
19 pages
Other title(s)
Authors
Advisor
Other Contributor(s)
Citation
AU-GSB e-JOURNAL 12, 1 (June 2019), 52-70
Degree name
Degree level
Degree discipline
Degree department
Degree grantor
Abstract
In the highly competitive environment, the sustainability of SMEs is one of the
most important factors to the development of country economy .Therefore, SMEs are now
finding the ways to survive and achieve sustainable competitive advantage by exploiting
resources and network according to the resource-based view theory (RBV). In the resource
acquiring process, networking is the main channel for the firms which require resources from
external environment and networking behaviors of top management influence the organization
networking effectiveness. In this research, the relationship between owner-managers’
networking behaviors and network resources, and network resources and sustainable
competitive advantage of SMEs in Myanmar (Yangon) are examined. Differences among the
types of SMEs (manufacturing, trade and service) to acquire network resources and achieve
sustainable competitive advantage are also observed. Purpose: The main purpose of this paper
is to identify the importance of networking behaviors of owner-managers and network resources
in attaining sustainable competitive advantage of SMEs in Myanmar. Design and
Methodology: This study applied multiple regression, simple linear regression and One-way
ANOVA to analyze the data of 310 SMEs in Yangon. By using judgmental sampling, quota
sampling and convenient sampling from manufacturing, trading and service sectors are
surveyed. Findings: According to the direct relationship between networking behaviors
(proactiveness, commitment, strategy and openness) and network resources, it is found that
three of four hypotheses are significant at 0.95 confident intervals with R square of 0.65. For
the direct relation of network resources to sustainable competitive advantage, it is significantly
related with the p value less than 0.5 and R square of 0.1. Research Limitation / Implications:
Not all SMEs are registered and only 55% of SMEs are registered in the data base of the study.
Thus the outcome might not be generalizable enough for all SMEs in Yangon. Practical
Implications: SME owner-managers can realize effective networking behaviors, networking
channel to acquire resources and sustain their competitive advantage by exploiting these
network resources. Moreover, SMEs can overcome resource-deficit nature by networking and
maintain employment rate and create jobs by achieving sustainable competitive advantage.
Originality / Value: The paper provides the importance of networking, network channels and
resources in attaining sustainable competitive advantage of SMEs.
Table of contents
Description
punsarn.dc.description.sponsorship
Spatial Coverage
Subject(s)
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.